About us

Breadpig is an uncorporation that deals in delightful geeky wares and helps people helping the world. Rather than following the typical corporate directive of maximizing shareholder wealth, Breadpig donates all of its non-sustainable profits to organizations and individuals that make the world less sucky. We spend the rest of our time discovering and promoting fascinating technology, hacks, and ideas from all over the world that inspire and impress us.

Who We Are

At the moment, the Breadpig team consists of Alexis Ohanian, Christina Xu, and Hadley Rouse.

  • Alexis Ohanian founded Breadpig in late 2008 as an uncorporation for creating (and selling) geeky things with the purpose of making the world suck less. It's recently expanded to report on all the ways people worldwide are creating & hacking to improve their lives. He's also the retired cofounder of Reddit, an angel investor, and thinks hummus is awesome.

    Follow him on twitter.

  • Christina Xu joined Breadpig in late 2010. While not only helping the Breadpig save the world, Christina is also the proud co-founder of ROFLCon, a trustee of the Boston Awesome Foundation, a co-captain of p.irateship (a coworking space in Somerville, MA), and a DJ for a weekly radio show called Global Frequency. She tweets about all of these things and more.

  • Hadley Rouse joined Breadpig officially in early 2011, although she started designing for breadpig long before that. She thrives on rootbeer, and good karma...even the theoretical kind, and is stoked about launching her graphic design career under breadpig's toasty wings!

How to Get Involved

The Breadpig legion is the wind beneath our toasted wings: without you, we would be powerless! The easiest way to support us is of course to buy our stuff, but we also appreciate your feedback and suggestions any time. Subscribe to our mailing list for announcements and updates, and never hesitate to contact us if you have an idea for a product or know of a great project we could be collaborating with.

Breadpig is always on the look out for new organizations and individuals to partner with. If you're doing innovative work in development, sustainability, or just generally making people happy, we might be able to lend you a helping hoof. Contact us and we'd be happy to brainstorm with you about how we could collaborate!

The legend

Description

Breadpig was born at an unknown point in 2005.

Alexis Ohanian and Steve Huffman were searching for a domain for their new startup. As if by swine intervention, they found the expired domain breadpig.com and knew they had to buy it. They eventually decided to call their startup reddit and the breadpig languished, waiting for its time.

Succumbing to the delirium of startup life, Steve imagined a pig with bread wings and thus Alexis set to creating this mythical beast. Far from a divine creator, his first incarnation was not without its flaws (see version 1).

Nonetheless, the breadpig's dogged spirit couldn't be weakened, even after the two friends lost the domain during a debacle known as "RegisterFly is the worst registrar in the world."

It was the longest year of their lives -- watching breadpig.com be defiled as a spam landing page for "bread makers" and "pig supplies."

One day, guided by the spirit of the breadpig, Alexis checked in on the domain. It had been abandoned. Like a father reconciling with his long-lost son, the two were reunited and breadpig was reborn.

Click to view our Awesome products!